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FAQ

AI product photography: 30 questions, answered

Everything brands ask us before the first pilot — about realism, marketplace rules, copyright, turnaround, files, pricing and working across borders. No marketing fog; where the honest answer is "it depends", we say what it depends on.

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How it works

What exactly is AI product photography?

You supply photographs of a real garment. We produce new images of that same garment worn by a photorealistic model, or held in shape as a ghost mannequin shot, using image models directed by a fixed production brief. It is not a stock photo and not a 3D render: the product in the output is your product, with its own colour, print and cut.

Do I have to ship samples to your studio?

No. Nothing physical moves. Front, back and detail photographs of the product are enough — which is why a brand on another continent works exactly like a brand in the same city. No courier, no customs, no shoot day.

What do you need from me to start?

Product photos (front, back, details), your size or fit notes if you have them, a few reference images showing the look you want, and your target channel — marketplace listing, webshop, lookbook or social. That is enough for a pilot.

How good do my source photos need to be?

Sharp, evenly lit, in focus, showing the whole garment. A phone photo on a clean background works well. Blurry, dark or heavily filtered images lose fabric texture, and no pipeline can restore a detail the camera never captured.

Which products work well and which do not?

Tops, shirts, knitwear, dresses, trousers, skirts, outerwear, shoes and bags all work well, as do furniture and home decor. The hardest cases are transparent fabrics, fine chain jewellery, complex reflective metal and very intricate lace — there we recommend a test before committing to volume.

Can you shoot kidswear and menswear too?

Yes. Womenswear, menswear and kidswear are all supported, and each brand can keep separate saved models per segment so the catalogue stays consistent within each line.

Quality and realism

Will customers be able to tell the images are AI?

With current generation image models, in the large majority of cases shoppers do not distinguish the result from a studio photograph. Rather than asking you to trust that, we run a pilot: you compare the output against your own photography and judge it on your own metrics — bounce rate, add-to-cart rate, dwell time on the product page.

Will the fabric, colour or cut change?

Not if the job is done properly, and that is the core of our process. Colour, pattern, fabric texture, logo and print are carried over from your reference. No design element is invented and none is removed. Every frame is compared against the source product, and any frame that does not match is regenerated.

How do you keep the same model across an entire catalogue?

The model is designed once and saved to your brand archive. Every later shoot references that saved model, so the face and body proportions stay the same. Light profile and framing rules are locked the same way — that is what keeps a 400-image catalogue looking like one shoot.

Can you use a real model we already work with?

Only with that person's documented consent. If you own the rights to a model's images and have their written permission for AI-generated derivative use, we can build a brand model from those references. Without documented consent we will not replicate a real person.

What if I do not like the result?

We agree the brief before production starts, and five rounds of revisions are included. If the delivery is still below what we agreed, 50% of the pilot prepayment is refunded; the remaining 50% covers the brief work and the studio setup, which stays yours.

Do you fix hands, faces and the other classic AI errors?

Yes. Frames are reviewed before delivery, and anything with anatomy errors, distorted logos, broken text or drifting prints is regenerated rather than shipped. You receive selected frames, not a raw generation dump.

Marketplaces, law and disclosure

Do marketplaces allow AI-generated product images?

Major marketplaces do not ban AI-generated imagery as such. What they ban is misleading imagery. If the image represents the real product accurately in colour, fabric and cut, the production method is not the problem. Always check the current image guideline in your seller panel before a bulk upload — these rules are updated regularly.

Does Amazon accept these images?

Amazon's main image rules are about the frame, not the technique: pure white background, the product filling most of the frame, no watermarks, logos or added text, and enough resolution for zoom. We deliver to those constraints, and secondary images can be lifestyle or on-model. Verify the current requirements in Seller Central before uploading at volume.

Do I have to disclose that an image was AI-generated?

It depends on your market and channel. The EU AI Act introduces transparency obligations for AI-generated content, and some advertising platforms require a disclosure flag. We follow an EU AI Act compliance roadmap and can deliver disclosure-labelled variants when your market or platform requires them.

Is this legal for advertising in the EU, UK and US?

Advertising rules in these markets centre on not misleading the consumer. Showing your actual product accurately, on an AI-generated model, is generally handled the same way as any other studio imagery, with disclosure where local rules require it. For a binding answer on your specific campaign, take it to your own legal counsel.

Can AI images be used on packaging and in print catalogues?

Yes. Delivery is up to 4K, which is enough for print catalogues, in-store material and out-of-home formats. Since copyright transfers to you, there is no channel restriction on our side.

Rights, models and data

Who owns the copyright of the delivered images?

You do. On completed payment, ownership of the delivered images transfers to your brand: social media, marketplaces, print catalogue, billboards — unlimited use. This is ownership, not a usage licence, and it is written into the contract.

Do you reuse my images or my brand models for other clients?

No. Product images, briefs and brand models belong to your project. A model archive built for your brand is not offered to another brand.

Are the AI models real people? Do I need model releases?

The models are generated, not photographs of a specific identifiable person, so there is no agency booking and no per-campaign usage window to renew. If you ask us to build a model from a real person's images, that requires their documented consent, which is yours to supply.

What happens to my product data and images?

They are used to produce your work and are not resold or licensed on. Retention and deletion terms are set in the contract, and on request your archive can be deleted.

Process, turnaround and files

How fast is a delivery?

Production itself is same-day. In practice a pilot typically comes back within one business day of the brief being agreed, and a hundred-image set within a few business days depending on how many SKUs and poses are involved. There is no shoot day to wait for and no rescheduling.

How many images should I have per product?

Four to six frames covers most listings: a main frame, an angle frame, a detail frame showing fabric and stitching, a full-length frame for scale, and optionally a styled outfit frame. The detail frame is the one that reduces returns.

Which file formats, resolutions and aspect ratios do you deliver?

Standard delivery is JPEG or PNG up to 4K. Common aspect ratios are 1:1, 4:5, 3:4, 2:3 and 9:16, so the same product can be framed for a marketplace listing, a webshop grid and a social story without recropping by hand.

Can you produce video as well as stills?

Yes — short product video generated from a still is available on request and is quoted separately from image packages.

Can you match the look of our existing catalogue?

That is what the tone and light profile step is for. We take your existing photography as the reference and lock colour temperature, contrast, background and framing to it, so new images can sit next to old ones on the same listing page.

How do we work together if we are in a different country?

Entirely remotely, in English, Turkish or Russian. Nothing physical is shipped, files are exchanged online and the brief is agreed in writing, so distance is not a cost line. The studio runs on GMT+3 — a full working day of overlap with Europe, the Gulf and the UK, and the morning with the US.

Pricing and payment

What does it cost?

Images are sold in one-off packages of roughly 1.20 to 2 USD per image: 10 images for about 20 USD, 100 images for about 170 USD, 500 images for about 600 USD (990, 8,500 and 29,900 TRY). Work above 500 images is quoted individually. Ghost mannequin shots and 4K output are included in every package.

Is there a subscription or a minimum commitment?

Image packages are one-off with no monthly commitment. Ongoing studio arrangements, where we run a continuous production flow for a brand, have a three-month minimum and can be ended with thirty days' notice.

How do I pay, and in which currency?

A fixed quote is issued in USD or EUR before you commit, and invoicing is in Turkish lira at the day's rate. Clients abroad normally settle by bank transfer against an invoice; other arrangements can be discussed before the pilot.

Question not answered here? Write to info@vogaistudio.com in English, Turkish or Russian. We answer the awkward questions too — including the ones about what AI still does badly.